by Wild Plum | Nov 14, 2023 | Brand, Business Strategy, Digital Marketing, Experiences, Marketing Strategy
In the ever-evolving landscape of marketing, small and medium-sized businesses (SMB) are gearing up for an exciting journey in 2024. Every year there are new technologies, approaches to customer engagement, and opportunities to expand your brand. Since resources for...
by Wild Plum | Sep 7, 2023 | Brand, Experiences
First impressions matter. Experiences can be the first interaction potential clients, partners, and customers have with your brand. A smoothly run event portrays your business as organized, detail-oriented, and professional. On the other hand, hiccups can produce an...
by Friend of Wild Plum | Aug 28, 2023 | Brand, Business Strategy, Creative, Marketing Strategy
At Wild Plum, we’re hyper-focused on creating strong brands. In this blog, we hear from a colleague and friend who is just as passionate about brand. In fact, he creates and speaks brand language! Don Hansen is an art director, marketing visionary, and artist....
by Friend of Wild Plum | Jun 14, 2023 | Brand, Campaigns, Communications, Community Building, Digital Marketing, Social Media
Social media has become integral to our lives, transforming how companies operate. So if you run a small business and aren’t swimming in the social media marketing waters, you’re missing out on three opportunities for success. Social media is key: Building...
by Wild Plum | Jun 7, 2023 | Brand, Business Strategy, Campaigns, Marketing Strategy
Like a parent consoling a school-aged child who desperately wants to fit in with their peers, know that what makes your business different is what makes it special. So, how do you both norm and form to fit in with your industry and the expectations of consumers while...
by Wild Plum | Mar 1, 2023 | Brand, Communications, Creative
Innovation is developed, it is not inherent. The practice of being creative, taking new approaches, looking at things from a different point of view, and committing to evolve your work is all part of cultivating creativity. You learn creativity like you learn to read....
