Campaigns

What makes effective marketing campaign management?

We all know the success of a company often centers on its ability to effectively market its products or services to the right audience. In my 20+ years of working with iconic brands, I believe the front-end and back-end steps are often overlooked in marketing campaign planning. Creative and design seem to garner most of the …

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A Call for Ethical Marketing in a Conscious Buyer Landscape

In the ever-evolving realm of marketing, a profound shift has become apparent – It is now widely acknowledged that marketing extends beyond mere product promotion; it has evolved into a delicate balance between brand representation and ethical considerations. The imperative for marketers to integrate ethical values into their strategies has never been more pronounced. So …

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Managing your product discontinuation effectively

Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision.  Innovation never slows. New technologies, manufacturing techniques, and improved materials can quickly make existing products or services obsolete. Supply chain disruptions or availability of existing or new parts and components may change …

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How ChatGPT Can Improve Your Marketing and Its Limitations

As ChatGPT sprang into our collective consciousness this year, many of us in the creative professions realized it can help us do our jobs more efficiently. Whether you are a graphic designer aiming to elevate your work, a marketing manager planning a campaign, or a business leader planning and developing your team, ChatGPT is a …

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Win new customers with well designed content

Whether you’re preparing marketing materials such as a presentation, designing an advertisement, making a video, or creating a webpage or brochure, design plays a critical role in determining how well your content attracts, communicates, and engages with your audience. Marketers will tell you that before you create anything or say, “I need a (insert content …

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Unleash the power of social media

Social media has become integral to our lives, transforming how companies operate. So if you run a small business and aren’t swimming in the social media marketing waters, you’re missing out on three opportunities for success. Social media is key: Building your brand Connecting with customers Driving growth and acquiring new customers Building your brand …

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Be nimble with Agile Marketing

Customer expectations have changed over the past few years.  The pandemic, economy, policy changes, and even politics have dramatically shifted buyer behaviors such as information gathering, content consumption, engagement with brands, how and where they purchase, and more. But here’s the issue, if you are just noticing these changes, you are already behind.  So, what …

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