Social Media - Wild Plum Marketing

A Call for Ethical Marketing in a Conscious Buyer Landscape

Brand, Business Strategy, Campaigns, Communications, Marketing Strategy, Social Media / By Friend of Wild Plum

In the ever-evolving realm of marketing, a profound shift has become apparent – It is now widely acknowledged that marketing extends beyond mere product promotion; it has evolved into a delicate balance between brand representation and ethical considerations. The imperative for marketers to integrate ethical values into their strategies has never been more pronounced. So …

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Unleash the power of social media

Brand, Campaigns, Communications, Community Building, Digital Marketing, Social Media / By Friend of Wild Plum

Social media has become integral to our lives, transforming how companies operate. So if you run a small business and aren’t swimming in the social media marketing waters, you’re missing out on three opportunities for success. Social media is key: Building your brand Connecting with customers Driving growth and acquiring new customers Building your brand …

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Be the master of your (social) domain

1,491 Comments / Brand, Social Media / By Wild Plum

It’s been an interesting first few weeks for the Elon Musk-led Twitter. With an array of controversial new policies, one of the most contentious is the $8-a-month charge for ‘blue tick’ verification. (I’m sure most of you have seen or heard some of the stories by now.) From a fake Pepsi account tweeting “Coke is …

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