Social media has become integral to our lives, transforming how companies operate. So if you run a small business and aren’t swimming in the social media marketing waters, you’re missing out on three opportunities for success. Social media is key:
- Building your brand
- Connecting with customers
- Driving growth and acquiring new customers
Building your brand through social media
Name three brands you follow on social media – NOT including your company.
If any companies quickly sprang to mind, they did an effective job of building that brand.
Sometimes it’s a memorable tagline (Hi, Nike) or an adorable mascot (Sup, Duolingo), or how they engage with their audience (I see you, Wendy’s). The tactics used to establish themselves as a branding powerhouse can also be used for smaller businesses. It’s encouraging to remember this because, as a business owner, you get to tell the story you want your audience to know. Today’s tools have empowered business owners to have direct control over their narrative.
Jonathan Long, Social Media Expert
Get creative
Let your brand’s personality shine through captivating content. Tools like Canva or Microsoft Designer give you templates to design engaging posts with stunning visuals that pop.
Throw in a witty caption and grab your audience’s attention to keep them coming back for more.
Tell a story
Social media provides the perfect platform to share your brand’s journey, values, and behind-the-scenes adventures. Craft compelling narratives that resonate with your audience and make them feel a part of your brand’s epic tale.
Find your rhythm
Consistency is key – find the posting cadence that works for you.
The name of the game is quality over quantity.
You don’t have to post every day, but having a set schedule a few times a week is ideal to keep your business top-of-mind and show your audience that you’re not a fair-weather friend.
Connecting with customers through social media
Social Media is like a digital coffee shop where you can chat with your customers and create lasting relationships. Here’s how to leverage social media to connect with your customers.
Show them some love
Be the master of engagement and shower your followers with love! Respond to comments, messages, and reviews with a sprinkle of humor and genuine appreciation. Make your customers feel heard, valued, and part of your social media family.
Surveys, polls, and questions -oh my
Take advantage of social media’s interactive features. Conduct surveys, run polls, and ask for their opinions. This shows that you value their input and gives you insights to improve your products or services.
Make ’em laugh
Laughter is the glue that binds us all, so let your humor shine through! Inject some wit and charm into your social media posts to create a friendly and relatable atmosphere. A well-placed meme or pun can work wonders in forging that special connection with your audience.
These simple tasks won’t take your entire day – it’s about planning accordingly. Some businesses will even share “office hours” so fans know when to expect a response.
Driving growth through social media
Social media for small businesses on a budget shows up in blue tights, a red cape, and an SM on their chest. Here’s how to drive targeted, cost-effective growth without breaking the bank.
Targeted advertising
Social media platforms offer robust targeting options to ensure your ads reach the right people. Define your ideal customer and let the algorithms do the rest—cue superhero theme song.
Each social platform has advertising nuances you’ll want to familiarize yourself with. But once you’ve got the hang of creating audience targets and building profiles, you can set up and execute ads in less time than a James Cameron movie.
Budget-friendly brilliance
Gone are the days of spending a fortune on traditional advertising. Social media marketing is a cost-effective alternative that won’t drain your piggy bank. You can maximize your growth potential with organic and paid reach options while keeping those dollar bills happy.
Metrics, the superhero sidekick
Analyze, adapt, and conquer! Dive into the metrics via social platforms’ analytics tools and discover what’s working and what needs a little TLC. A data-driven approach helps you refine your strategies and achieve even greater growth.
While you’re at it, test, test, and test again. Mix and match your copy and graphics to find the sweet spot for your audience.
That’s the gist, small business owners!
By the power vested in me, go forth and build your brand, engage meaningfully with your audience (with a sprinkle of fun), and embrace the cost-effective nature of social media marketing.
Jonathan Long
Social Media Marketing Strategist | Connoisseur of Chocolate Chip Cookies
To learn how Wild Plum can help you get socially connected, visit our services page.
