When releasing new products, packaging isn’t likely the first thing on a product manager’s mind. But from attracting new customers to creating loyalty- product packaging plays an important role in the customer experience. Some brands have tapped into the power of reimagining their packaging. There have been many innovations in product packaging design, particularly for …
Product packaging for a great customer experience Read More »
Who doesn’t love a meeting? That was rhetorical. Sadly, many people dread them. “Yay! I have six meetings today!” said no one ever. But here are some thoughts about how to plan and manage effective meetings. Taking good care here will help you achieve your intended meeting goals and boost your personal professional brand as …
Tips for leading effective meetings that boost your professional brand Read More »
How do you talk about your organization’s past? What is important and distinctive to you? What do you point to from your history to help people know you? Are there parts of your past that you’re proud of and why? These questions aren’t meant to suggest you boast about your accomplishments or continually look to …
Community branding is all around. We see tourism commercials on TV and online. Algorithms send us ads on social media and in our email of places they think we’d like. We can think of iconic images of our hometowns, symbolizing what we’re known for. In Minneapolis-St. Paul, the list goes something like this: the stone …
Community branding shows us how to celebrate heritage Read More »
In the ever-evolving realm of marketing, a profound shift has become apparent – It is now widely acknowledged that marketing extends beyond mere product promotion; it has evolved into a delicate balance between brand representation and ethical considerations. The imperative for marketers to integrate ethical values into their strategies has never been more pronounced. So …
A Call for Ethical Marketing in a Conscious Buyer Landscape Read More »
In the ever-evolving landscape of marketing, small and medium-sized businesses (SMB) are gearing up for an exciting journey in 2024. Every year there are new technologies, approaches to customer engagement, and opportunities to expand your brand. Since resources for SMBs are not limitless, , we’ve identified four marketing trends we recommend SMBs embrace to shape …
First impressions matter. Experiences can be the first interaction potential clients, partners, and customers have with your brand. A smoothly run event portrays your business as organized, detail-oriented, and professional. On the other hand, hiccups can produce an unfavorable effect that is hard to overcome. Event logistics refer to the intricate web of planning, coordinating, …
Producing the ultimate first impressions at your events Read More »
At Wild Plum, we’re hyper-focused on creating strong brands. In this blog, we hear from a colleague and friend who is just as passionate about brand. In fact, he creates and speaks brand language! Don Hansen is an art director, marketing visionary, and artist. With more than 30 years of experience, Don’s imagined, created brands, …
Social media has become integral to our lives, transforming how companies operate. So if you run a small business and aren’t swimming in the social media marketing waters, you’re missing out on three opportunities for success. Social media is key: Building your brand Connecting with customers Driving growth and acquiring new customers Building your brand …
Differentiation helps sellers sell and increases new product success.
