When releasing new products, packaging isn’t likely the first thing on a product manager’s mind. But from attracting new customers to creating loyalty- product packaging plays an important role in the customer experience. Some brands have tapped into the power of reimagining their packaging. There have been many innovations in product packaging design, particularly for …
Product packaging for a great customer experience Read More »
As ChatGPT sprang into our collective consciousness this year, many of us in the creative professions realized it can help us do our jobs more efficiently. Whether you are a graphic designer aiming to elevate your work, a marketing manager planning a campaign, or a business leader planning and developing your team, ChatGPT is a …
How ChatGPT Can Improve Your Marketing and Its Limitations Read More »
At Wild Plum, we’re hyper-focused on creating strong brands. In this blog, we hear from a colleague and friend who is just as passionate about brand. In fact, he creates and speaks brand language! Don Hansen is an art director, marketing visionary, and artist. With more than 30 years of experience, Don’s imagined, created brands, …
Whether you’re preparing marketing materials such as a presentation, designing an advertisement, making a video, or creating a webpage or brochure, design plays a critical role in determining how well your content attracts, communicates, and engages with your audience. Marketers will tell you that before you create anything or say, “I need a (insert content …
Recently I was in the Olympic National Park revisiting a few of my favorite places, Hoh Rain Forest, and Ruby Beach. I marveled at the spectacular beauty of nature. But during my trip, a local said, “Sometimes we forget how beautiful this place is.” Now, as a Midwesterner, I have an affinity for the forest …
Seek inspiration from different places and people Read More »
Innovation is developed, it is not inherent. The practice of being creative, taking new approaches, looking at things from a different point of view, and committing to evolve your work is all part of cultivating creativity. You learn creativity like you learn to read. And like reading, you become more fluent, have a richer vocabulary, …
