Frequently Asked Questions
There are many ways a marketing agency can support your business. But if you’ve never worked with one or are wondering if Wild Plum is the right agency for you, we’re here to help. It’s important that we’re the right fit and you feel comfortable with the approach and confident in our partnership.
So, we’ve taken a crack at making it simple for you with a thorough list of common questions. And if you can’t find the information you’re looking for, give us a shout.
Working with an agency
When should I hire a marketing agency?
Looking to grow? Have people resource challenges? Lack in-house marketing expertise? Need new ideas or a fresh approach? Looking to retain more customers or find new ones? Want an outside perspective? If yes, then now!
Are you a marketing agency?
Yes, and more. We want to be the spark for your success. We offer a range of integrated marketing and transformation services because that’s what companies need today. Whether you’re operating without Marketing expertise or have limited support, we can be your partner for strategy, operations, and execution.
How are you unique from other marketing agencies?
We started Wild Plum to work with companies that share our values and give back to the communities we love. We’re passionate about helping you grow and do good. Read our story.
Why is Wild Plum the right marketing agency for me?
We are a small agency with decades of experience and depth of knowledge that brings individual attention to our clients. You’ll work directly with us, the founders, who will be your point of contact and lead the work.
Do you work with clients who are outside the state of Minnesota?
We are based in the Twin Cities of Minneapolis and St. Paul but work with clients throughout the United States.
Our experience
What kind of marketing services do you specialize in?
We specialize in transforming marketing, brand, and communication strategies and building integrated, omnichannel campaigns and memorable experiences.
Why do you focus on these marketing services and why are they important for my business?
We focus on marketing strategy, brand, integrated campaigns, communications, and experience because they build a solid foundation for your business, drive transformation and create human connections. Check out our services page to learn more about how these Marketing services address today’s business challenges and can deliver amazing results.
What is your expertise and experience in marketing?
We have over 40 years of experience working in B2B and B2C industries, including startups, nonprofits, and Fortune 100 companies. Our knowledge reflects most areas of Marketing, making us diligent, flexible, and respectful of budget limitations.
What types of clients and industries do you work with?
We love working with all kinds of people from all kinds of organizations! Hear from some of our clients.
Do you have customer references from your past client work?
Please view our testimonials and case studies or contact us. We’d be happy to share references.
How we work
What is it like working with Wild Plum?
We are flexible, unique, kind, and pride ourselves on discovery and fun. These are our core values that we bring to every client we work with.
What marketing packages do you offer?
Our services are quoted based on your unique needs. We don’t provide “off-the-shelf” service packages. We quote based on project or retainer.
What is your pricing model?
We have several models to help fit your needs. We’ll work with you to determine if a project-based or retainer scope of work is best.
What do you do in-house, what do you not?
Our core services are done in-house. Depending on the scale, scope, or complexity of the project, we have a network of highly skilled marketing professionals we partner with as needed.
What to expect
What should I budget for marketing services?
Let’s talk. As part of our discovery process, we will discuss budgets. We will work with you to determine what is achievable with the budget you have available.
How do you define and measure results?
All objectives and measurements are agreed upon at the outset of your project. Marketing metrics are chosen based on your business goals. Often, multiple metrics provide a holistic view, more insight on marketing effectiveness, and greater understanding of customer behavior.
How much involvement is required from my business?
We work with your leadership and/or marketing team to develop a customized approach. Most collaboration happens upfront to understand your business, industry, and situation through workshops and small group sessions. We respect how busy your team is and communicate in ways that are most desired by you.
What does your new client onboarding process consist of? How do I start?
We recommend a one-to-two-hour initial consultation to scope your needs. From there we will provide a custom proposal and determine next steps. Tell us a little about you and we’ll get started.