Last month, I visited Iceland for the fifth time. The landscape is majestic, and it feels like everything is raw and pure- clean air, clean water, and no McDonald’s (that I’m aware of). It’s a place where people can hike waterfalls, go whale watching, or just sit back and take it in. But on this trip, we …
A new appreciation for Iceland, in customer care Read More »
When releasing new products, packaging isn’t likely the first thing on a product manager’s mind. But from attracting new customers to creating loyalty- product packaging plays an important role in the customer experience. Some brands have tapped into the power of reimagining their packaging. There have been many innovations in product packaging design, particularly for …
Product packaging for a great customer experience Read More »
Who doesn’t love a meeting? That was rhetorical. Sadly, many people dread them. “Yay! I have six meetings today!” said no one ever. But here are some thoughts about how to plan and manage effective meetings. Taking good care here will help you achieve your intended meeting goals and boost your personal professional brand as …
Tips for leading effective meetings that boost your professional brand Read More »
How do you talk about your organization’s past? What is important and distinctive to you? What do you point to from your history to help people know you? Are there parts of your past that you’re proud of and why? These questions aren’t meant to suggest you boast about your accomplishments or continually look to …
Community branding is all around. We see tourism commercials on TV and online. Algorithms send us ads on social media and in our email of places they think we’d like. We can think of iconic images of our hometowns, symbolizing what we’re known for. In Minneapolis-St. Paul, the list goes something like this: the stone …
Community branding shows us how to celebrate heritage Read More »
Your most valuable company and brand assets are your people. But today, attracting and hiring quality employees is as challenging as ever. A recent study shows that 90% of employers struggle to find skilled candidates. So when you do find talent that you hope will be a part of your company’s future, it’s striking gold. …
Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision. Innovation never slows. New technologies, manufacturing techniques, and improved materials can quickly make existing products or services obsolete. Supply chain disruptions or availability of existing or new parts and components may change …
Managing your product discontinuation effectively Read More »
In the ever-evolving landscape of marketing, small and medium-sized businesses (SMB) are gearing up for an exciting journey in 2024. Every year there are new technologies, approaches to customer engagement, and opportunities to expand your brand. Since resources for SMBs are not limitless, , we’ve identified four marketing trends we recommend SMBs embrace to shape …
First impressions matter. Experiences can be the first interaction potential clients, partners, and customers have with your brand. A smoothly run event portrays your business as organized, detail-oriented, and professional. On the other hand, hiccups can produce an unfavorable effect that is hard to overcome. Event logistics refer to the intricate web of planning, coordinating, …
Producing the ultimate first impressions at your events Read More »
Whether you’re preparing marketing materials such as a presentation, designing an advertisement, making a video, or creating a webpage or brochure, design plays a critical role in determining how well your content attracts, communicates, and engages with your audience. Marketers will tell you that before you create anything or say, “I need a (insert content …
