by Wild Plum | Sep 17, 2024 | Brand, Business Strategy, Community Building, Experiences
Last month, I visited Iceland for the fifth time. The landscape is majestic, and it feels like everything is raw and pure- clean air, clean water, and no McDonald’s (that I’m aware of). It’s a place where people can hike waterfalls, go whale watching, or just sit...
by Wild Plum | Jun 10, 2024 | Brand, Business Strategy, Communications, Community Building, Employee Development, Experiences
Who doesn’t love a meeting? That was rhetorical. Sadly, many people dread them. “Yay! I have six meetings today!” said no one ever. But here are some thoughts about how to plan and manage effective meetings. Taking good care here will help you achieve your intended...
by Wild Plum | Apr 24, 2024 | Brand, Community Building, Experiences, Marketing Strategy
How do you talk about your organization’s past? What is important and distinctive to you? What do you point to from your history to help people know you? Are there parts of your past that you’re proud of and why? These questions aren’t meant to suggest you boast about...
by Wild Plum | Apr 9, 2024 | Brand, Community Building, Experiences
Community branding is all around. We see tourism commercials on TV and online. Algorithms send us ads on social media and in our email of places they think we’d like. We can think of iconic images of our hometowns, symbolizing what we’re known for. In Minneapolis-St....
by Wild Plum | Jul 17, 2023 | Community Building, Creative, Experiences
Recently I was in the Olympic National Park revisiting a few of my favorite places, Hoh Rain Forest, and Ruby Beach. I marveled at the spectacular beauty of nature. But during my trip, a local said, “Sometimes we forget how beautiful this place is.” Now, as a...
by Friend of Wild Plum | Jun 14, 2023 | Brand, Campaigns, Communications, Community Building, Digital Marketing, Social Media
Social media has become integral to our lives, transforming how companies operate. So if you run a small business and aren’t swimming in the social media marketing waters, you’re missing out on three opportunities for success. Social media is key: Building...
