by Wild Plum | Nov 27, 2023 | Business Strategy, Campaigns, Communications, Marketing Strategy
Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision. Innovation never slows. New technologies, manufacturing techniques, and improved materials can quickly...
by Friend of Wild Plum | Sep 18, 2023 | Campaigns, Communications, Content, Creative, Digital Marketing
As ChatGPT sprang into our collective consciousness this year, many of us in the creative professions realized it can help us do our jobs more efficiently. Whether you are a graphic designer aiming to elevate your work, a marketing manager planning a campaign, or a...
by Wild Plum | Aug 9, 2023 | Campaigns, Communications, Content, Creative
Whether you’re preparing marketing materials such as a presentation, designing an advertisement, making a video, or creating a webpage or brochure, design plays a critical role in determining how well your content attracts, communicates, and engages with your...
by Friend of Wild Plum | Jun 14, 2023 | Brand, Campaigns, Communications, Community Building, Digital Marketing, Social Media
Social media has become integral to our lives, transforming how companies operate. So if you run a small business and aren’t swimming in the social media marketing waters, you’re missing out on three opportunities for success. Social media is key: Building...
by Wild Plum | Jun 7, 2023 | Brand, Business Strategy, Campaigns, Marketing Strategy
Like a parent consoling a school-aged child who desperately wants to fit in with their peers, know that what makes your business different is what makes it special. So, how do you both norm and form to fit in with your industry and the expectations of consumers while...
by Wild Plum | Apr 24, 2023 | Business Strategy, Campaigns, Marketing Strategy
Customer expectations have changed over the past few years. The pandemic, economy, policy changes, and even politics have dramatically shifted buyer behaviors such as information gathering, content consumption, engagement with brands, how and where they...
