by Wild Plum | Apr 24, 2024 | Brand, Community Building, Experiences, Marketing Strategy
How do you talk about your organization’s past? What is important and distinctive to you? What do you point to from your history to help people know you? Are there parts of your past that you’re proud of and why? These questions aren’t meant to suggest you boast about...
by Wild Plum | Apr 9, 2024 | Brand, Community Building, Experiences
Community branding is all around. We see tourism commercials on TV and online. Algorithms send us ads on social media and in our email of places they think we’d like. We can think of iconic images of our hometowns, symbolizing what we’re known for. In Minneapolis-St....
by Friend of Wild Plum | Dec 14, 2023 | Brand, Business Strategy, Campaigns, Communications, Marketing Strategy, Social Media
In the ever-evolving realm of marketing, a profound shift has become apparent – It is now widely acknowledged that marketing extends beyond mere product promotion; it has evolved into a delicate balance between brand representation and ethical considerations....
by Wild Plum | Nov 14, 2023 | Brand, Business Strategy, Digital Marketing, Experiences, Marketing Strategy
In the ever-evolving landscape of marketing, small and medium-sized businesses (SMB) are gearing up for an exciting journey in 2024. Every year there are new technologies, approaches to customer engagement, and opportunities to expand your brand. Since resources for...
by Wild Plum | Sep 7, 2023 | Brand, Experiences
First impressions matter. Experiences can be the first interaction potential clients, partners, and customers have with your brand. A smoothly run event portrays your business as organized, detail-oriented, and professional. On the other hand, hiccups can produce an...
by Friend of Wild Plum | Aug 28, 2023 | Brand, Business Strategy, Creative, Marketing Strategy
At Wild Plum, we’re hyper-focused on creating strong brands. In this blog, we hear from a colleague and friend who is just as passionate about brand. In fact, he creates and speaks brand language! Don Hansen is an art director, marketing visionary, and artist....
