Events

Producing the ultimate first impressions at your events

2 Comments / Brand, Experiences / By Wild Plum

First impressions matter. Experiences can be the first interaction potential clients, partners, and customers have with your brand. A smoothly run event portrays your business as organized, detail-oriented, and professional. On the other hand, hiccups can produce an unfavorable effect that is hard to overcome. Event logistics refer to the intricate web of planning, coordinating, …

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Powerful event marketing trends to exceed expectations in 2023

Experiences / By Wild Plum

Humans crave human connections. Since the global pandemic there is pent-up demand for deeper, more meaningful contact with friends, family, community, and perhaps surprisingly, brands. We see when customers bond with a brand through event marketing experiences, it creates stronger loyalty and increases their propensity to buy. A recent report by Knowland anticipates that meetings …

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