Campaigns

What makes effective marketing campaign management?

Campaigns, Content, Digital Marketing, Marketing Strategy / By Friend of Wild Plum

We all know the success of a company often centers on its ability to effectively market its products or services to the right audience. In my 20+ years of working with iconic brands, I believe the front-end and back-end steps are often overlooked in marketing campaign planning. Creative and design seem to garner most of the …

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Be nimble with Agile Marketing

Business Strategy, Campaigns, Marketing Strategy / By Wild Plum

Customer expectations have changed over the past few years. The pandemic, economy, policy changes, and even politics have dramatically shifted buyer behaviors such as information gathering, content consumption, engagement with brands, how and where they purchase, and more. But here’s the issue, if you are just noticing these changes, you are already behind. So, what …

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