by Wild Plum | Apr 9, 2024 | Brand, Community Building, Experiences
Community branding is all around. We see tourism commercials on TV and online. Algorithms send us ads on social media and in our email of places they think we’d like. We can think of iconic images of our hometowns, symbolizing what we’re known for. In Minneapolis-St....
by Friend of Wild Plum | Sep 18, 2023 | Campaigns, Communications, Content, Creative, Digital Marketing
As ChatGPT sprang into our collective consciousness this year, many of us in the creative professions realized it can help us do our jobs more efficiently. Whether you are a graphic designer aiming to elevate your work, a marketing manager planning a campaign, or a...
by Wild Plum | Sep 7, 2023 | Brand, Experiences
First impressions matter. Experiences can be the first interaction potential clients, partners, and customers have with your brand. A smoothly run event portrays your business as organized, detail-oriented, and professional. On the other hand, hiccups can produce an...
by Wild Plum | Jul 17, 2023 | Community Building, Creative, Experiences
Recently I was in the Olympic National Park revisiting a few of my favorite places, Hoh Rain Forest, and Ruby Beach. I marveled at the spectacular beauty of nature. But during my trip, a local said, “Sometimes we forget how beautiful this place is.” Now, as a...
by Wild Plum | Nov 14, 2022 | Brand, Social Media
It’s been an interesting first few weeks for the Elon Musk-led Twitter. With an array of controversial new policies, one of the most contentious is the $8-a-month charge for ‘blue tick’ verification. (I’m sure most of you have seen or heard some of the stories by...
