Branding

Bring your heritage to life in your brand today

How do you talk about your organization’s past? What is important and distinctive to you? What do you point to from your history to help people know you? Are there parts of your past that you’re proud of and why? These questions aren’t meant to suggest you boast about your accomplishments or continually look to …

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Community branding shows us how to celebrate heritage

Community branding is all around. We see tourism commercials on TV and online. Algorithms send us ads on social media and in our email of places they think we’d like. We can think of iconic images of our hometowns, symbolizing what we’re known for. In Minneapolis-St. Paul, the list goes something like this: the stone …

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How ChatGPT Can Improve Your Marketing and Its Limitations

As ChatGPT sprang into our collective consciousness this year, many of us in the creative professions realized it can help us do our jobs more efficiently. Whether you are a graphic designer aiming to elevate your work, a marketing manager planning a campaign, or a business leader planning and developing your team, ChatGPT is a …

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Producing the ultimate first impressions at your events

First impressions matter. Experiences can be the first interaction potential clients, partners, and customers have with your brand. A smoothly run event portrays your business as organized, detail-oriented, and professional. On the other hand, hiccups can produce an unfavorable effect that is hard to overcome. Event logistics refer to the intricate web of planning, coordinating, …

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Brand building attracts customers and builds a strong funnel

Uncovering new prospects and gaining their attention is mainly the responsibility of Marketing teams. Brand building efforts to increase awareness and fill the top-of-funnel are key to maintaining a healthy sales pipeline quarter-over-quarter. Despite the importance, there are headwinds. Prospects and customers inundated with digital messaging Tight budgets with pressure to demonstrate ROI on every …

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Building and Sustaining the American Dream

Innovation and entrepreneurship are bedrocks of the American dream.  The cultivation of new ideas, presenting new solutions to challenges, and reimagining solutions and services keeps our economy and communities thriving.  All too often external and internal factors can sidetrack unique ideas, brave choices, and investments, ultimately stalling progress.  We see thirteen common business challenges where …

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