by Wild Plum | Jan 21, 2025 | Brand, Campaigns, Experiences, Marketing Strategy, Social Media
We recently wrapped up another year of college football. As a huge fan of the sport, I am fascinated by bowl season. Yes, there are far too many of them and they’ve lost some of their luster over the years, especially with the expansion of the playoffs. But among the...
by Wild Plum | Nov 14, 2024 | Brand, Campaigns, Experiences
In life and in business, it’s often the unexpected moments that stay with us. These are the instances when something out of the ordinary catches us off guard, evoking joy, surprise, or awe. In an instant, we’re fully present, wrapped up in the moment. And just like...
by Wild Plum | Apr 24, 2024 | Brand, Community Building, Experiences, Marketing Strategy
How do you talk about your organization’s past? What is important and distinctive to you? What do you point to from your history to help people know you? Are there parts of your past that you’re proud of and why? These questions aren’t meant to suggest you boast about...
by Wild Plum | Apr 9, 2024 | Brand, Community Building, Experiences
Community branding is all around. We see tourism commercials on TV and online. Algorithms send us ads on social media and in our email of places they think we’d like. We can think of iconic images of our hometowns, symbolizing what we’re known for. In Minneapolis-St....
by Friend of Wild Plum | Sep 18, 2023 | Campaigns, Communications, Content, Creative, Digital Marketing
As ChatGPT sprang into our collective consciousness this year, many of us in the creative professions realized it can help us do our jobs more efficiently. Whether you are a graphic designer aiming to elevate your work, a marketing manager planning a campaign, or a...
