by Friend of Wild Plum | Mar 18, 2024 | Campaigns, Content, Digital Marketing, Marketing Strategy
We all know the success of a company often centers on its ability to effectively market its products or services to the right audience. In my 20+ years of working with iconic brands, I believe the front-end and back-end steps are often overlooked in marketing...
by Friend of Wild Plum | Dec 14, 2023 | Brand, Business Strategy, Campaigns, Communications, Marketing Strategy, Social Media
In the ever-evolving realm of marketing, a profound shift has become apparent – It is now widely acknowledged that marketing extends beyond mere product promotion; it has evolved into a delicate balance between brand representation and ethical considerations....
by Wild Plum | Nov 27, 2023 | Business Strategy, Campaigns, Communications, Marketing Strategy
Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision. Innovation never slows. New technologies, manufacturing techniques, and improved materials can quickly...
by Wild Plum | Nov 14, 2023 | Brand, Business Strategy, Digital Marketing, Experiences, Marketing Strategy
In the ever-evolving landscape of marketing, small and medium-sized businesses (SMB) are gearing up for an exciting journey in 2024. Every year there are new technologies, approaches to customer engagement, and opportunities to expand your brand. Since resources for...
by Friend of Wild Plum | Aug 28, 2023 | Brand, Business Strategy, Creative, Marketing Strategy
At Wild Plum, we’re hyper-focused on creating strong brands. In this blog, we hear from a colleague and friend who is just as passionate about brand. In fact, he creates and speaks brand language! Don Hansen is an art director, marketing visionary, and artist....
by Wild Plum | Jun 7, 2023 | Brand, Business Strategy, Campaigns, Marketing Strategy
Like a parent consoling a school-aged child who desperately wants to fit in with their peers, know that what makes your business different is what makes it special. So, how do you both norm and form to fit in with your industry and the expectations of consumers while...
