Who doesn’t love a meeting? That was rhetorical. Sadly, many people dread them. “Yay! I have six meetings today!” said no one ever. But here are some thoughts about how to plan and manage effective meetings. Taking good care here will help you achieve your intended meeting goals and boost your personal professional brand as …
Tips for leading effective meetings that boost your professional brand Read More »
In the ever-evolving realm of marketing, a profound shift has become apparent – It is now widely acknowledged that marketing extends beyond mere product promotion; it has evolved into a delicate balance between brand representation and ethical considerations. The imperative for marketers to integrate ethical values into their strategies has never been more pronounced. So …
A Call for Ethical Marketing in a Conscious Buyer Landscape Read More »
Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision. Innovation never slows. New technologies, manufacturing techniques, and improved materials can quickly make existing products or services obsolete. Supply chain disruptions or availability of existing or new parts and components may change …
Managing your product discontinuation effectively Read More »
As ChatGPT sprang into our collective consciousness this year, many of us in the creative professions realized it can help us do our jobs more efficiently. Whether you are a graphic designer aiming to elevate your work, a marketing manager planning a campaign, or a business leader planning and developing your team, ChatGPT is a …
How ChatGPT Can Improve Your Marketing and Its Limitations Read More »
Whether you’re preparing marketing materials such as a presentation, designing an advertisement, making a video, or creating a webpage or brochure, design plays a critical role in determining how well your content attracts, communicates, and engages with your audience. Marketers will tell you that before you create anything or say, “I need a (insert content …
Social media has become integral to our lives, transforming how companies operate. So if you run a small business and aren’t swimming in the social media marketing waters, you’re missing out on three opportunities for success. Social media is key: Building your brand Connecting with customers Driving growth and acquiring new customers Building your brand …
We hear it nearly everywhere we go. “We need a blog.” “We need a podcast.” “Get more case studies.” “I want a webinar series.” As business leaders, it’s often easy to get excited about work you see, often from competitors. And it’s not uncommon to reach out and prescribe a task for your Marketing colleagues. …
How to create compelling content with purpose that performs Read More »
Innovation is developed, it is not inherent. The practice of being creative, taking new approaches, looking at things from a different point of view, and committing to evolve your work is all part of cultivating creativity. You learn creativity like you learn to read. And like reading, you become more fluent, have a richer vocabulary, …
When you think about who is behind developing your company strategy, do you imagine the Great and Powerful Oz behind a curtain rendering up illusions for your organization? Do you have an idea how your company strategy is developed? Or by who? Heck – Do you know your company strategy? Well, one thing’s for sure. …
Communication is the heart of your strategic success Read More »
