by Wild Plum | Dec 12, 2024 | Communications, Content
Great customer stories are prized content, but they can be hard to get. The customer’s legal team may not sign-off. Or the write-ups fall flat by speaking only to the business impact for the vendor, versus telling the tale from the customer’s point of...
by Wild Plum | Jun 10, 2024 | Brand, Business Strategy, Communications, Community Building, Employee Development, Experiences
Who doesn’t love a meeting? That was rhetorical. Sadly, many people dread them. “Yay! I have six meetings today!” said no one ever. But here are some thoughts about how to plan and manage effective meetings. Taking good care here will help you achieve your intended...
by Friend of Wild Plum | Dec 14, 2023 | Brand, Business Strategy, Campaigns, Communications, Marketing Strategy, Social Media
In the ever-evolving realm of marketing, a profound shift has become apparent – It is now widely acknowledged that marketing extends beyond mere product promotion; it has evolved into a delicate balance between brand representation and ethical considerations....
by Wild Plum | Nov 27, 2023 | Business Strategy, Campaigns, Communications, Marketing Strategy
Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision. Innovation never slows. New technologies, manufacturing techniques, and improved materials can quickly...
by Friend of Wild Plum | Sep 18, 2023 | Campaigns, Communications, Content, Creative, Digital Marketing
As ChatGPT sprang into our collective consciousness this year, many of us in the creative professions realized it can help us do our jobs more efficiently. Whether you are a graphic designer aiming to elevate your work, a marketing manager planning a campaign, or a...
by Wild Plum | Aug 9, 2023 | Campaigns, Communications, Content, Creative
Whether you’re preparing marketing materials such as a presentation, designing an advertisement, making a video, or creating a webpage or brochure, design plays a critical role in determining how well your content attracts, communicates, and engages with your...
