Wild Plum

Be nimble with Agile Marketing

Customer expectations have changed over the past few years.  The pandemic, economy, policy changes, and even politics have dramatically shifted buyer behaviors such as information gathering, content consumption, engagement with brands, how and where they purchase, and more. But here’s the issue, if you are just noticing these changes, you are already behind.  So, what …

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How to create compelling content with purpose that performs

We hear it nearly everywhere we go. “We need a blog.” “We need a podcast.” “Get more case studies.” “I want a webinar series.” As business leaders, it’s often easy to get excited about work you see, often from competitors. And it’s not uncommon to reach out and prescribe a task for your Marketing colleagues. …

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Make it count, be customer-centric

Do you have a frustrating and challenging customer experience story from the past year?  What was the outcome? A company you say you’ll never do business with again? Or one that quickly resolved the situation and won back your loyalty?  In this digital world, we are inching further and further away from human interactions.  So, …

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Tips to overcome the skilled-labor shortage

We feel it.  Our nationwide skilled-labor shortage is impacting businesses across industries.  From dropping unemployment rates, and the Great Resignation, to heightened consumer expectations, and increased consumer demand coming off the COVID-19 pandemic, businesses continue to feel the pinch. The problem isn’t going away.  In fact, attracting and retaining qualified job candidates are the top …

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