by Wild Plum | Feb 4, 2026 | Brand, Communications
How to turn brand blockers into brand backers New and updated brands are typically met with criticism, not kudos. As marketers, a brand launch can be terrifying. We wrestle over every detail, research, test, and stand in front of our work proud and vulnerable. We...
by Wild Plum | Oct 23, 2025 | Communications, Content
Have you ever walked into a meeting and before you’re able to get a word out, you’re asked, “Why are we here?” Have you ever left a call and thought, “I don’t think we’re on the same page”? Were you ever in a situation with a boss or client where you proudly...
by Wild Plum | Dec 12, 2024 | Communications, Content
Great customer stories are prized content, but they can be hard to get. The customer’s legal team may not sign-off. Or the write-ups fall flat by speaking only to the business impact for the vendor, versus telling the tale from the customer’s point of...
by Wild Plum | Nov 27, 2023 | Business Strategy, Campaigns, Communications, Marketing Strategy
Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision. Innovation never slows. New technologies, manufacturing techniques, and improved materials can quickly...
by Friend of Wild Plum | Sep 18, 2023 | Campaigns, Communications, Content, Creative, Digital Marketing
As ChatGPT sprang into our collective consciousness this year, many of us in the creative professions realized it can help us do our jobs more efficiently. Whether you are a graphic designer aiming to elevate your work, a marketing manager planning a campaign, or a...
