Communications - Wild Plum Marketing

Managing your product discontinuation effectively

1 Comment / Business Strategy, Campaigns, Communications, Marketing Strategy / By Wild Plum

Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision. Innovation never slows. New technologies, manufacturing techniques, and improved materials can quickly make existing products or services obsolete. Supply chain disruptions or availability of existing or new parts and components may change …

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How ChatGPT Can Improve Your Marketing and Its Limitations

Campaigns, Communications, Content, Creative, Digital Marketing / By Friend of Wild Plum

As ChatGPT sprang into our collective consciousness this year, many of us in the creative professions realized it can help us do our jobs more efficiently. Whether you are a graphic designer aiming to elevate your work, a marketing manager planning a campaign, or a business leader planning and developing your team, ChatGPT is a …

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Seek inspiration from different places and people

Community Building, Creative, Experiences / By Wild Plum

Recently I was in the Olympic National Park revisiting a few of my favorite places, Hoh Rain Forest, and Ruby Beach. I marveled at the spectacular beauty of nature. But during my trip, a local said, “Sometimes we forget how beautiful this place is.” Now, as a Midwesterner, I have an affinity for the forest …

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Exercising and exciting your team’s creativity

Brand, Communications, Creative / By Wild Plum

Innovation is developed, it is not inherent. The practice of being creative, taking new approaches, looking at things from a different point of view, and committing to evolve your work is all part of cultivating creativity. You learn creativity like you learn to read. And like reading, you become more fluent, have a richer vocabulary, …

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Communication is the heart of your strategic success

Business Strategy, Communications / By Wild Plum

When you think about who is behind developing your company strategy, do you imagine the Great and Powerful Oz behind a curtain rendering up illusions for your organization? Do you have an idea how your company strategy is developed? Or by who? Heck – Do you know your company strategy? Well, one thing’s for sure. …

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Building and Sustaining the American Dream

Business Strategy, Marketing Strategy / By Wild Plum

Innovation and entrepreneurship are bedrocks of the American dream. The cultivation of new ideas, presenting new solutions to challenges, and reimagining solutions and services keeps our economy and communities thriving. All too often external and internal factors can sidetrack unique ideas, brave choices, and investments, ultimately stalling progress. We see thirteen common business challenges where …

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