by Wild Plum | Jan 21, 2025 | Brand, Campaigns, Experiences, Marketing Strategy, Social Media
We recently wrapped up another year of college football. As a huge fan of the sport, I am fascinated by bowl season. Yes, there are far too many of them and they’ve lost some of their luster over the years, especially with the expansion of the playoffs. But among the...
by Wild Plum | Apr 24, 2024 | Brand, Community Building, Experiences, Marketing Strategy
How do you talk about your organization’s past? What is important and distinctive to you? What do you point to from your history to help people know you? Are there parts of your past that you’re proud of and why? These questions aren’t meant to suggest you boast about...
by Friend of Wild Plum | Mar 18, 2024 | Campaigns, Content, Digital Marketing, Marketing Strategy
We all know the success of a company often centers on its ability to effectively market its products or services to the right audience. In my 20+ years of working with iconic brands, I believe the front-end and back-end steps are often overlooked in marketing...
by Friend of Wild Plum | Dec 14, 2023 | Brand, Business Strategy, Campaigns, Communications, Marketing Strategy, Social Media
In the ever-evolving realm of marketing, a profound shift has become apparent – It is now widely acknowledged that marketing extends beyond mere product promotion; it has evolved into a delicate balance between brand representation and ethical considerations....
by Wild Plum | Nov 27, 2023 | Business Strategy, Campaigns, Communications, Marketing Strategy
Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision. Innovation never slows. New technologies, manufacturing techniques, and improved materials can quickly...
by Wild Plum | Nov 14, 2023 | Brand, Business Strategy, Digital Marketing, Experiences, Marketing Strategy
In the ever-evolving landscape of marketing, small and medium-sized businesses (SMB) are gearing up for an exciting journey in 2024. Every year there are new technologies, approaches to customer engagement, and opportunities to expand your brand. Since resources for...
