by Wild Plum | Apr 24, 2023 | Business Strategy, Campaigns, Marketing Strategy
Customer expectations have changed over the past few years. The pandemic, economy, policy changes, and even politics have dramatically shifted buyer behaviors such as information gathering, content consumption, engagement with brands, how and where they...
by Wild Plum | Mar 23, 2023 | Communications, Marketing Strategy
We hear it nearly everywhere we go. “We need a blog.” “We need a podcast.” “Get more case studies.” “I want a webinar series.” As business leaders, it’s often easy to get excited about work you see, often from competitors. And it’s not uncommon to reach out and...
by Wild Plum | Mar 1, 2023 | Brand, Communications, Creative
Innovation is developed, it is not inherent. The practice of being creative, taking new approaches, looking at things from a different point of view, and committing to evolve your work is all part of cultivating creativity. You learn creativity like you learn to read....
by Wild Plum | Feb 15, 2023 | Business Strategy, Community Building, Experiences
Do you have a frustrating and challenging customer experience story from the past year? What was the outcome? A company you say you’ll never do business with again? Or one that quickly resolved the situation and won back your loyalty? In this digital...
by Wild Plum | Jan 9, 2023 | Business Strategy
We feel it. Our nationwide skilled-labor shortage is impacting businesses across industries. From dropping unemployment rates, and the Great Resignation, to heightened consumer expectations, and increased consumer demand coming off the COVID-19 pandemic,...
