by Wild Plum | Oct 23, 2025 | Communications, Content
Have you ever walked into a meeting and before you’re able to get a word out, you’re asked, “Why are we here?” Have you ever left a call and thought, “I don’t think we’re on the same page”? Were you ever in a situation with a boss or client where you proudly...
by Wild Plum | May 20, 2025 | Brand, Business Strategy, Marketing Strategy
Economic uncertainty is unsettling, especially for small and medium-sized businesses (SMBs) that often operate with tighter margins and fewer resources. With rising tariffs, fluctuating consumer confidence, and shifting corporate policies, tightening the purse strings...
by Wild Plum | Apr 24, 2024 | Brand, Community Building, Experiences, Marketing Strategy
How do you talk about your organization’s past? What is important and distinctive to you? What do you point to from your history to help people know you? Are there parts of your past that you’re proud of and why? These questions aren’t meant to suggest you boast about...
by Friend of Wild Plum | Mar 18, 2024 | Campaigns, Content, Digital Marketing, Marketing Strategy
We all know the success of a company often centers on its ability to effectively market its products or services to the right audience. In my 20+ years of working with iconic brands, I believe the front-end and back-end steps are often overlooked in marketing...
by Wild Plum | Jun 7, 2023 | Brand, Business Strategy, Campaigns, Marketing Strategy
Like a parent consoling a school-aged child who desperately wants to fit in with their peers, know that what makes your business different is what makes it special. So, how do you both norm and form to fit in with your industry and the expectations of consumers while...
