When releasing new products, packaging isn’t likely the first thing on a product manager’s mind. But from attracting new customers to creating loyalty- product packaging plays an important role in the customer experience. Some brands have tapped into the power of reimagining their packaging. There have been many innovations in product packaging design, particularly for …
Product packaging for a great customer experience Read More »
Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision. Innovation never slows. New technologies, manufacturing techniques, and improved materials can quickly make existing products or services obsolete. Supply chain disruptions or availability of existing or new parts and components may change …
Managing your product discontinuation effectively Read More »
First impressions matter. Experiences can be the first interaction potential clients, partners, and customers have with your brand. A smoothly run event portrays your business as organized, detail-oriented, and professional. On the other hand, hiccups can produce an unfavorable effect that is hard to overcome. Event logistics refer to the intricate web of planning, coordinating, …
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Personalization is not a new marketing technique. In fact, it’s a central tenant of many shifts in marketing approach and technology over the past decade. We can gather and store customer data from volunteered preferences to transactions. There are marketing automation tools that provide increasingly sophisticated ways to customize communications. And more and more companies …
Personalization is key to exceptional customer experience Read More »
Do you have a frustrating and challenging customer experience story from the past year? What was the outcome? A company you say you’ll never do business with again? Or one that quickly resolved the situation and won back your loyalty? In this digital world, we are inching further and further away from human interactions. So, …
