Does the market know you’re special?
Differentiation helps sellers sell and increases new product success.
Customer-centricity
Personalization is key to exceptional customer experience
Personalization is not a new marketing technique. In fact, it’s a central tenant of many shifts in marketing approach and technology over the past decade. We can gather and store customer data from volunteered preferences to transactions. There are marketing automation tools that provide increasingly sophisticated ways to customize communications. And more and more companies …
Personalization is key to exceptional customer experience Read More »
Make it count, be customer-centric
Do you have a frustrating and challenging customer experience story from the past year? What was the outcome? A company you say you’ll never do business with again? Or one that quickly resolved the situation and won back your loyalty? In this digital world, we are inching further and further away from human interactions. So, …
