by Wild Plum | Dec 12, 2024 | Communications, Content
Great customer stories are prized content, but they can be hard to get. The customer’s legal team may not sign-off. Or the write-ups fall flat by speaking only to the business impact for the vendor, versus telling the tale from the customer’s point of...
by Wild Plum | Jun 7, 2023 | Brand, Business Strategy, Campaigns, Marketing Strategy
Like a parent consoling a school-aged child who desperately wants to fit in with their peers, know that what makes your business different is what makes it special. So, how do you both norm and form to fit in with your industry and the expectations of consumers while...
by Wild Plum | May 2, 2023 | Digital Marketing, Experiences, Marketing Strategy
Personalization is not a new marketing technique. In fact, it’s a central tenant of many shifts in marketing approach and technology over the past decade. We can gather and store customer data from volunteered preferences to transactions. There are marketing...
by Wild Plum | Feb 15, 2023 | Business Strategy, Community Building, Experiences
Do you have a frustrating and challenging customer experience story from the past year? What was the outcome? A company you say you’ll never do business with again? Or one that quickly resolved the situation and won back your loyalty? In this digital...
