by Wild Plum | Dec 12, 2024 | Communications, Content
Great customer stories are prized content, but they can be hard to get. The customer’s legal team may not sign-off. Or the write-ups fall flat by speaking only to the business impact for the vendor, versus telling the tale from the customer’s point of...
by Wild Plum | Nov 27, 2023 | Business Strategy, Campaigns, Communications, Marketing Strategy
Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision. Innovation never slows. New technologies, manufacturing techniques, and improved materials can quickly...
by Friend of Wild Plum | Sep 18, 2023 | Campaigns, Communications, Content, Creative, Digital Marketing
As ChatGPT sprang into our collective consciousness this year, many of us in the creative professions realized it can help us do our jobs more efficiently. Whether you are a graphic designer aiming to elevate your work, a marketing manager planning a campaign, or a...
by Wild Plum | Jul 17, 2023 | Community Building, Creative, Experiences
Recently I was in the Olympic National Park revisiting a few of my favorite places, Hoh Rain Forest, and Ruby Beach. I marveled at the spectacular beauty of nature. But during my trip, a local said, “Sometimes we forget how beautiful this place is.” Now, as a...
by Wild Plum | Mar 1, 2023 | Brand, Communications, Creative
Innovation is developed, it is not inherent. The practice of being creative, taking new approaches, looking at things from a different point of view, and committing to evolve your work is all part of cultivating creativity. You learn creativity like you learn to read....
