by Jason Engler | Oct 14, 2025 | Brand, Campaigns, Content, Creative, Marketing Strategy
I recently returned from a once-in-a-lifetime European vacation where I found myself reaching for my camera every chance I had. There’s something about framing a shot and noticing details that changes the way you see the world. Photography forces you to pause, to look...
by Wild Plum | Sep 15, 2025 | Campaigns, Content, Digital Marketing, Social Media
If you’ve ever stared at a blank social media content calendar and wondered, “What on earth should we post?” or “our content seems one-note,” you’re not alone. Many business leaders recognize the importance of social media, but creating a plan can be overwhelming. The...
by Friend of Wild Plum | Feb 4, 2025 | Campaigns, Communications, Content, Marketing Strategy
By the end of the day, 7.5 million new blog posts will have been published. By the end of tomorrow, another 7.5 million, and so on (source). Here’s the kicker – 97% of those blogs will never be read (source). That may be discouraging, but there’s a reason why 2.7...
by Wild Plum | Dec 12, 2024 | Communications, Content
Great customer stories are prized content, but they can be hard to get. The customer’s legal team may not sign-off. Or the write-ups fall flat by speaking only to the business impact for the vendor, versus telling the tale from the customer’s point of...
by Wild Plum | Jul 16, 2024 | Brand, Content, Creative
When releasing new products, packaging isn’t likely the first thing on a product manager’s mind. But from attracting new customers to creating loyalty- product packaging plays an important role in the customer experience. Some brands have tapped into the power of...
by Friend of Wild Plum | Mar 18, 2024 | Campaigns, Content, Digital Marketing, Marketing Strategy
We all know the success of a company often centers on its ability to effectively market its products or services to the right audience. In my 20+ years of working with iconic brands, I believe the front-end and back-end steps are often overlooked in marketing...
