Wild Plum - Wild Plum Marketing

Powerful event marketing trends to exceed expectations in 2023

Humans crave human connections. Since the global pandemic there is pent-up demand for deeper, more meaningful contact with friends, family, community, and perhaps surprisingly, brands. We see when customers bond with a brand through event marketing experiences, it creates stronger loyalty and increases their propensity to buy. A recent report by Knowland anticipates that meetings …

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Brand building attracts customers and builds a strong funnel

Brand / By Wild Plum

Uncovering new prospects and gaining their attention is mainly the responsibility of Marketing teams. Brand building efforts to increase awareness and fill the top-of-funnel are key to maintaining a healthy sales pipeline quarter-over-quarter. Despite the importance, there are headwinds. Prospects and customers inundated with digital messaging Tight budgets with pressure to demonstrate ROI on every …

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Workforce stuck? An agency may be the answer.

Working with an agency can be great for employees and companies. Finding the right partner can boost energy, offer much-needed support, and spark creativity within a team. Whether your organization has an experience or skill gap to take on a project, or just needs additional helping hands, partnering with an agency is a low-risk investment …

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Building and Sustaining the American Dream

Business Strategy, Marketing Strategy / By Wild Plum

Innovation and entrepreneurship are bedrocks of the American dream. The cultivation of new ideas, presenting new solutions to challenges, and reimagining solutions and services keeps our economy and communities thriving. All too often external and internal factors can sidetrack unique ideas, brave choices, and investments, ultimately stalling progress. We see thirteen common business challenges where …

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