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Creating opportunities to cultivate new leaders

by Wild Plum | Feb 14, 2024 | Business Strategy, Employee Development, Experiences

Your most valuable company and brand assets are your people. But today, attracting and hiring quality employees is as challenging as ever. A recent study shows that 90% of employers struggle to find skilled candidates.  So when you do find talent that you hope will be...

Managing your product discontinuation effectively

by Wild Plum | Nov 27, 2023 | Business Strategy, Campaigns, Communications, Marketing Strategy

Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision.  Innovation never slows. New technologies, manufacturing techniques, and improved materials can quickly...

2024 marketing trends SMBs should embrace

by Wild Plum | Nov 14, 2023 | Brand, Business Strategy, Digital Marketing, Experiences, Marketing Strategy

In the ever-evolving landscape of marketing, small and medium-sized businesses (SMB) are gearing up for an exciting journey in 2024. Every year there are new technologies, approaches to customer engagement, and opportunities to expand your brand.  Since resources for...

Producing the ultimate first impressions at your events

by Wild Plum | Sep 7, 2023 | Brand, Experiences

First impressions matter. Experiences can be the first interaction potential clients, partners, and customers have with your brand. A smoothly run event portrays your business as organized, detail-oriented, and professional. On the other hand, hiccups can produce an...

Win new customers with well designed content

by Wild Plum | Aug 9, 2023 | Campaigns, Communications, Content, Creative

Whether you’re preparing marketing materials such as a presentation, designing an advertisement, making a video, or creating a webpage or brochure, design plays a critical role in determining how well your content attracts, communicates, and engages with your...
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