by Wild Plum | Nov 22, 2022 | Business Strategy, Communications
When you think about who is behind developing your company strategy, do you imagine the Great and Powerful Oz behind a curtain rendering up illusions for your organization? Do you have an idea how your company strategy is developed? Or by who? Heck – Do you know...
by Wild Plum | Nov 14, 2022 | Brand, Social Media
It’s been an interesting first few weeks for the Elon Musk-led Twitter. With an array of controversial new policies, one of the most contentious is the $8-a-month charge for ‘blue tick’ verification. (I’m sure most of you have seen or heard some of the stories by...
by Wild Plum | Nov 7, 2022 | Experiences
Humans crave human connections. Since the global pandemic there is pent-up demand for deeper, more meaningful contact with friends, family, community, and perhaps surprisingly, brands. We see when customers bond with a brand through event marketing experiences, it...
by Wild Plum | Oct 17, 2022 | Brand
Uncovering new prospects and gaining their attention is mainly the responsibility of Marketing teams. Brand building efforts to increase awareness and fill the top-of-funnel are key to maintaining a healthy sales pipeline quarter-over-quarter. Despite the importance,...
by Wild Plum | Sep 26, 2022 | Business Strategy, Marketing Strategy
Working with an agency can be great for employees and companies. Finding the right partner can boost energy, offer much-needed support, and spark creativity within a team. Whether your organization has an experience or skill gap to take on a project, or just needs...
