by Friend of Wild Plum | Mar 18, 2024 | Campaigns, Content, Digital Marketing, Marketing Strategy
We all know the success of a company often centers on its ability to effectively market its products or services to the right audience. In my 20+ years of working with iconic brands, I believe the front-end and back-end steps are often overlooked in marketing...
by Wild Plum | Apr 24, 2023 | Business Strategy, Campaigns, Marketing Strategy
Customer expectations have changed over the past few years. The pandemic, economy, policy changes, and even politics have dramatically shifted buyer behaviors such as information gathering, content consumption, engagement with brands, how and where they...
