by Wild Plum | May 2, 2023 | Digital Marketing, Experiences, Marketing Strategy
Personalization is not a new marketing technique. In fact, it’s a central tenant of many shifts in marketing approach and technology over the past decade. We can gather and store customer data from volunteered preferences to transactions. There are marketing...
by Wild Plum | Feb 15, 2023 | Business Strategy, Community Building, Experiences
Do you have a frustrating and challenging customer experience story from the past year? What was the outcome? A company you say you’ll never do business with again? Or one that quickly resolved the situation and won back your loyalty? In this digital...
by Wild Plum | Nov 7, 2022 | Experiences
Humans crave human connections. Since the global pandemic there is pent-up demand for deeper, more meaningful contact with friends, family, community, and perhaps surprisingly, brands. We see when customers bond with a brand through event marketing experiences, it...
