Insights
Coming off the holiday season, I found myself doing what many of us do this time of year: sinking into the couch, surrounded by leftover cookies, and watching an almost irresponsible amount of ...
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First impressions matter. Experiences can be the first interaction potential clients, partners, and customers have with your brand. A smoothly run event portrays your business as organized, ...
At Wild Plum, we're hyper-focused on creating strong brands. In this blog, we hear from a colleague and friend who is just as passionate about brand. In fact, he creates and speaks brand ...
Whether you’re preparing marketing materials such as a presentation, designing an advertisement, making a video, or creating a webpage or brochure, design plays a critical role in determining ...
Recently I was in the Olympic National Park revisiting a few of my favorite places, Hoh Rain Forest, and Ruby Beach. I marveled at the spectacular beauty of nature. But during my trip, a local ...
Northern Bridges Recovery is a Twin Cities-based counseling service offering chemical health assessments and substance abuse education to people seeking support or needing to fulfill ...
Social media has become integral to our lives, transforming how companies operate. So if you run a small business and aren't swimming in the social media marketing waters, you're missing out on ...
Differentiation helps sellers sell and increases new product success.
Personalization is not a new marketing technique. In fact, it’s a central tenant of many shifts in marketing approach and technology over the past decade. We can gather and store customer data ...
Customer expectations have changed over the past few years. The pandemic, economy, policy changes, and even politics have dramatically shifted buyer behaviors such as information ...
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We hear it nearly everywhere we go. “We need a blog.” “We need a podcast.” “Get more case studies.” “I want a webinar series.” As business leaders, it’s often easy to get excited about work you ...
Innovation is developed, it is not inherent. The practice of being creative, taking new approaches, looking at things from a different point of view, and committing to evolve your work is all ...
Do you have a frustrating and challenging customer experience story from the past year? What was the outcome? A company you say you’ll never do business with again? Or one that quickly ...
We feel it. Our nationwide skilled-labor shortage is impacting businesses across industries. From dropping unemployment rates, and the Great Resignation, to heightened consumer ...
When business goals aren’t being met and you admire what others are doing in your industry, it’s common to want to do the same thing. If so, you may find yourself asserting “I need a new ...
Minnesota Fine Homes is an artisan home building and remodeling company recognized for impeccable service and skilled craftsmanship. As a familyowned, Minnesota-based general contractor, ...
When you think about who is behind developing your company strategy, do you imagine the Great and Powerful Oz behind a curtain rendering up illusions for your organization? Do you have an idea ...
A company stands out from its competition when it easily conveys uniqueness. Especially in the technology industry, where there is pride and pressure to innovate, there are few examples of ...
It’s been an interesting first few weeks for the Elon Musk-led Twitter. With an array of controversial new policies, one of the most contentious is the $8-a-month charge for ‘blue tick’ ...
The past few years have shown us the importance of human connection and led us to discover new ways of networking, engaging, and collaborating, creating heightened engagement expectations. For ...
Humans crave human connections. Since the global pandemic there is pent-up demand for deeper, more meaningful contact with friends, family, community, and perhaps surprisingly, brands. We see ...
It takes an average of seven interactions with your brand before a potential customer engages. Today, with so many ways to communicate, buyers are inundated with messages. This creates ...
Communication is the foundation for building trust and alignment. These are essential ingredients for devoted employees and customers. Often, communication breakdown is the culprit for failure ...
We all recognize it when we see and experience it – a strong brand. They stand the test of time and compel us with their promise that often transcends their product or service. Brand is ...
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