Insights
In life and in business, it’s often the unexpected moments that stay with us. These are the instances when something out of the ordinary catches us off guard, evoking joy, surprise, or awe. In ...
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Last month, I visited Iceland for the fifth time. The landscape is majestic, and it feels like everything is raw and pure- clean air, clean water, and no McDonald’s (that I’m aware of). ...
When releasing new products, packaging isn’t likely the first thing on a product manager’s mind. But from attracting new customers to creating loyalty- product packaging plays an important ...
Who doesn’t love a meeting? That was rhetorical. Sadly, many people dread them. “Yay! I have six meetings today!” said no one ever. But here are some thoughts about how to plan and manage ...
How do you talk about your organization’s past? What is important and distinctive to you? What do you point to from your history to help people know you? Are there parts of your past that ...
Community branding is all around. We see tourism commercials on TV and online. Algorithms send us ads on social media and in our email of places they think we’d like. We can think of iconic ...
The pace of business is always changing. One minute it’s a global pandemic, the next is historic inflation. As a business owner, there are many challenges that can slow growth and impact the ...
We all know the success of a company often centers on its ability to effectively market its products or services to the right audience. In my 20+ years of working with iconic brands, I believe ...
Your most valuable company and brand assets are your people. But today, attracting and hiring quality employees is as challenging as ever. A recent study shows that 90% of employers struggle to ...
In the ever-evolving realm of marketing, a profound shift has become apparent - It is now widely acknowledged that marketing extends beyond mere product promotion; it has evolved into a ...
Products are introduced, compete in the market, evolve, and are eventually discontinued. Product end-of-life happens and a variety of factors drive this decision. Innovation never slows. New ...
In the ever-evolving landscape of marketing, small and medium-sized businesses (SMB) are gearing up for an exciting journey in 2024. Every year there are new technologies, approaches to ...
As ChatGPT sprang into our collective consciousness this year, many of us in the creative professions realized it can help us do our jobs more efficiently. Whether you are a graphic designer ...
First impressions matter. Experiences can be the first interaction potential clients, partners, and customers have with your brand. A smoothly run event portrays your business as organized, ...
At Wild Plum, we're hyper-focused on creating strong brands. In this blog, we hear from a colleague and friend who is just as passionate about brand. In fact, he creates and speaks brand ...
Whether you’re preparing marketing materials such as a presentation, designing an advertisement, making a video, or creating a webpage or brochure, design plays a critical role in determining ...
Recently I was in the Olympic National Park revisiting a few of my favorite places, Hoh Rain Forest, and Ruby Beach. I marveled at the spectacular beauty of nature. But during my trip, a local ...
Northern Bridges Recovery is a Twin Cities-based counseling service offering chemical health assessments and substance abuse education to people seeking support or needing to fulfill ...
Social media has become integral to our lives, transforming how companies operate. So if you run a small business and aren't swimming in the social media marketing waters, you're missing out on ...
Differentiation helps sellers sell and increases new product success.
Kore-Tek, an integrator of optical networks, has been at the forefront of digital network transformation projects. Renowned by major OEMs and channel partners for their deep knowledge of ...
Personalization is not a new marketing technique. In fact, it’s a central tenant of many shifts in marketing approach and technology over the past decade. We can gather and store customer data ...
Customer expectations have changed over the past few years. The pandemic, economy, policy changes, and even politics have dramatically shifted buyer behaviors such as information ...
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We hear it nearly everywhere we go. “We need a blog.” “We need a podcast.” “Get more case studies.” “I want a webinar series.” As business leaders, it’s often easy to get excited about work you ...