Amplifying social media for a tech company

Summary

Go!Foton was looking for a partner to take the reigns with their LinkedIn social media presence to create excitement and brand exposure.

Goals

• Create a content pipeline for efficiency and brand consistency that spoke to their industry ecosystem
• Experiment with a variety of content types to optimize follower and other audience engagement
• Turn social media, particularly LinkedIn, into a valuable first touchpoint for prospective customers, partners, and employees

Results

In just a few months and without advertising investment, Go!Foton has created a consistent social conversation reflective of their brand. Metrics are up in multiple categories including:

• social engagement,
• follower growth,
• driving traffic to the website, and
• deeper thought leadership content and conversations.

And with employees engaging more, the company is strengthening brand connections and deepening conversations.