Double digit growth through website refresh & digital marketing campaigns
Campaigns | Start-up & Small Business | Websites
Summary
Northern Bridges Recovery, a Twin Cities-based counseling service, provides chemical health assessments and substance abuse education for individuals seeking support or fulfilling court-ordered evaluations. What sets them apart and what they aimed to communicate more effectively is their deeply personalized, compassionate, and professional approach that prioritizes each client’s unique needs while reducing stress throughout the process.
Frustrated by being buried in search results and desiring more clients, they turned to Wild Plum for help.
Goals
- Update northernbridgesrecovery.com to better reflect the business and promote their unique value
- Improve SEO to rank higher in an uber-competitive market
- Explore and implement strategies to drive more web traffic and appointments
- Maximize their limited budget
- “Just make it (Marketing) work” without disruption to the staff
Results
The Wild Plum approach and impact was two-fold.
- Wild Plum’s website updates (including the site structure, all content, back-end data) greatly increased web traffic and catapulted their SEO, moving them to page 1 for key search terms.
- Highly-targeted search engine marketing (SEM) ads continue to drive awareness and generate new clients.
The results are undeniable. With no other business changes, Northern Bridges Recovery has sustained double-digit revenue growth over the past two years.
Lookbook
