Business & Marketing Strategy

Align, inspire, and achieve strong marketing strategy

The pace of business is always changing. There are many challenges that can slow growth and impact the bottom line. A sound marketing strategy that aligns and punctuates your business plan will navigate uncertainty and keep the focus where you’ll have the highest probability of success. 

An effective marketing strategy will help you:

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Align and engage your team

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Better understand your target customer & market

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Find & gain the attention of new prospects and customers

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Expand & move customers through your sales cycle faster

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Be more agile and opportunistic in the market

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Stand apart from your competition

Our approach to business and marketing strategy connects information to insights

Everything begins with the right strategy. We’ll identify insights through a thorough analysis of the market, competition, and your unique strengths. Then, we’ll build and execute the plan to deliver sustained value creation. Partnering with us allows you to focus on your core competencies while we transform your marketing approach to grow your business.

A sample of our Business & Marketing Strategy services.

Start-up & small business consulting

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Marketing audits & assessments

Fractional CMO services

Goal &
strategy setting

Market research & competitive analysis

Marketing process development

Business development, growth strategies, & organizational transformation

Channel strategy & program development

Our promise to you

Through our pragmatic and intentional approach, your marketing strategy will align and accelerate your business goals and objectives. You’ll dazzle prospects, delight customers, and grow with purpose by:

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Aligning your business & marketing endeavors

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Focusing your efforts more efficiently & effectively

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Targeting & messaging to your ideal customers

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Becoming proactive with your marketing throughout the buyer journey

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Increasing leads, conversations, & sales

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Gaining market share

Supporting resources

Wild Plum Business & Marketing Strategy Services Overview

Nov 7, 2022 | Brochure

The importance of strategy. Resist being reactive under pressure.

Oct 7, 2023 | White Paper

How tech companies can break out of business-as-usual marketing

Nov 7, 2022 | White Paper

Does the market know you’re special?

Jun 7, 2023 | Marketing Strategy