The importance of strategy. Resist being reactive under pressure.

When business goals aren’t being met and you admire what others are doing in your industry, it’s common to want to do the same thing. If so, you may find yourself asserting “I need a new brochure,” “we should do a podcast” or something of the like. Often the requests for something new may not relate to your plan and linkage to the go-to-market strategy is not always clear. In these situations, behavior can be frantic and turn plans upside down. Instead of keeping eyes-up on the business strategy, people can get headsdown on tactics. Creating a flurry of random activities that may not align with the business goals will likely not get the desired results.