How to Nail Your Brand Name Without Losing Your Mind
Descriptive to distinctive: the science (and sanity) of brand naming
Brand naming is deceptively complex. Everyone from senior leadership to sales has a “clever” idea, but a great name is more than just a gut feeling. It requires navigating stakeholder opinions, avoiding trademark disasters, and understanding that what sounds brilliant in a boardroom might confuse the very customers you’re trying to attract.
Stop the painful cycle of endless brainstorming and subjective debates. Our comprehensive whitepaper provides a proven, objective framework for brand naming that will save you time and align your entire team. Learn how to generate over 100 viable candidates, vet them for legal and cultural pitfalls, and present your final choice in a way that wins over even the toughest skeptics.
If you’ve ever felt that pit in your stomach when a stakeholder announces a new product name you know won’t work, this guide is for you. Download the whitepaper now to turn a chaotic process into a strategic advantage. And take a look at other branding insights from Wild Plum Marketing.
You'll Learn:
What makes a brand name distinct
Establishing an approach & setting expectations
Criteria for weaning out potential names
A simple scoring system for choosing a brand name
How to pick a name and get stakeholder buy-in
A little bit about us
We align leaders, teams, and strategy through brand-building, content & communications, campaigns, and experiences to deliver amazing business impact. We are here to cultivate your aspirations, unlock your potential, and help realize your vision – through sound business and marketing synergy.