Kore-Tek, an integrator of optical networks, has been at the forefront of digital network transformation projects. Renowned by major OEMs and channel partners for their deep knowledge of optical networks and guidance to transform businesses, they are the go-to company when network engineers need additional expertise. They are deeply trusted by the companies they work with but have wanted to broaden their network of contacts and create a bigger, steadier pipeline.
Knowing this, the company was at a crossroads. The leadership wanted to move from being the company called when others are in a pinch, to being considered and consulted early in the sales cycle. The managing partners knew that in order to grow the business to the next level, they needed a new strategic go-to-market approach to augment their current sales processes.