Brand Strategy
Win trust and loyalty through unique brand strategy
We all recognize it when we see and experience it – a strong brand. They stand the test of time and compel us with their promise that often transcends their product or service.
A brand is bigger than a logo, a name, or a color pallet, it’s what people think and feel about you. It can be engineered to enable your business and marketing strategy to shape your organization and achieve your vision.
Attract talent & build passion within your workforce
Interest the next customer & develop additional markets
Keep & deepen customer and partner relationships
Earn equity through loyalty
Our approach
A sustainable brand strategy is the foundation for building your reputation. We’ll develop your brand blueprint to shape and grow it. By beginning with a strong understanding of your goals and ethos, we’ll ensure your brand is differentiated and backed by action.
Brand identity development
Brand campaign development
Your story, tone of voice, & messaging
Portfolio brand architecture
Voice of customer work
Employee and partner/channel brand-building
Competitive landscape assessment
Our promise to you
Our thorough, thoughtful, and analytical approach will construct a brand strategy both following and enabling your business strategy, resulting in:
Awareness of your organization
Positive & differentiated associations for your products and services
Affinity to attract new relationships or deepen ties with current employees, partners, & customers
Supporting resources
Wild Plum Brand Strategy Services Overview
Nov 5, 2022 | Brochure
Brand Evolution for a General Contractor
Sep 7, 2022 | Case Study
Bring your heritage to life in your brand today
Apr 24, 2024 | Brand
Creating a strong brand language
Aug 28, 2023 | Brand